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Create a holistic positioning and identity for your organisation that communicates your USPs across touchpoints, the right way.
Leverage your brand, resources and success stories across channels and mediums to maximise interaction, traffic and leads.
Keep in touch with your customers, partners and employees to maximise brand retention and recall, thus leading to increased sales.
The marketing funnel is a metaphorical funnel that helps to visualise the process through which targeted audiences – once unaware of a product/service – become potential leads and are then converted into customers. In a Utopian…
Pillar Pages are more than just “pretty long blog posts”. They are a detailed version of a particular topic relevant to your brand, with enough information to allow a reader to process the same and revisit…
A user manual is a comprehensive technical document covering the spectrum of functions of a product or system, with detailed instructions on how to use it efficiently. The manual serves as a written guide to simplify…
Emotional marketing does exactly what its name suggests – it markets a product (or a service, or a brand) to the emotions of the potential consumer. It involves sending out a message, through any marketing medium,…
It’s 2019, and though the term “SEO” has become nearly synonymous with content, it remains elusive. Writing for effective SEO is something of a Herculean task; many a good content writer has worked hard to find…
Emailers can be an effective tool for your marketing communications and promotions. While their design and format may vary depending on the specific purpose and message you want to convey, this is how the basic structure…
In a world of spam and categorised inboxes, how can you make your emailers stand out? Opt for a drip email marketing strategy. What is drip marketing? The term ‘drip marketing’ refers to a marketing strategy…
Marketing discussions today seem to revolve around why outbound marketing is ruinous, and inbound marketing the only way to go. At Mot Juste, however, our experience in the industry makes us think differently – that the…
Today is quite a special occasion for us! It marks the completion of 31 years since inception of business by a twosome that frankly didn’t know where they would end up. Back in 1988, computerised typesetting…
Thought leader” is not just another corporate buzzword. A thought leader’s advice is sought after and valued by anyone in the industry, especially by prospective clients. A thought leader’s perspective is wide and deep enough to…
