First impressions matter. And it's your corporate identity elements that are the first points of contact with the outside world. From your company's name to your logo, tagline, corporate colors and stationery, the image your branding presents to the customer needs to tell the story that you want to convey, and set the right expectations.
Represent yourself to the world exactly as you want to be known. Funky, professional, serious, cool, young, experienced... these fundamental messages come through without a word beyond the simple visual of your company logo.
Creating a consistent brand identity which is sustained across communication and across time makes the brand come alive and become 'real'. The company's culture and the brand's positioning drive identity.
Start-ups need a lot more than just a logo as they begin their professional existence. Presence and the basic communication materials are also essential to the small business starting up. A start-up website, simple brochure, corporate or sales presentation, together with stationery – business cards, letterheads, envelopes et al – help the first-time business approach prospective clients and investors with greater confidence. Attract the best talent and clients via optimised and elegant communication which follows through on your brand identity. Ensure that your communication is true to your identity and your brand, and don't make false promises!
More established businesses already have their basic corporate identity requirements well in hand. We help your corporate communication team lay down identity and communication guidelines, including corporate colour standards, language standards, permitted logo usage; and more importantly, on a retainership contract, we ensure that these guidelines are followed by all future communication materials produced.
Creating corporate identity is a one-time task. Companies shouldn't, and don't, change logo and brand name very often. However, maintaining the same corporate identity standard across various collaterals is an ongoing process. That is where Brand Guardianship services from Mot Juste assume importance. Consistent, sustained, clear, and accurate... these are the descriptors that should exemplify your corporate identity across time and across communication materials.
On a retainership agreement, we ensure that every piece of communication your business produces through us follows the rules of your corporate identity. Result: Consistent messaging and clear positioning... no confusion as to the end output expected... and thus, happy customers!
Partner with us to make your brand identity strong and differentiated. Ensure that your logo and your communication represent all the attributes you stand for. And build on this identity through continued and consistent messaging through all your communication. Because your corporate identity is more than just a logo and some colors. It's you.
We are happy with the website that you have designed and set up for us. Every now and then, our contacts say to us, "The website looks great!" On top of that, your team is responsive, reliable, and professional. Working with your team in India from Hong Kong is without difficulties and has been a pleasure.
Anima Magazine, Hong Kong
Your team has been maintaining the Blue Star website for over a year now. Their understanding of our requirements is good, making tasks easy to convey and accomplish. We are impressed by the flexibility in your approach, as this makes your team address client needs efficiently and on time.
Blue Star, India
Your team has been giving me proactive and outstanding service in multiple communication areas such as website maintenance, design and typesetting of reports, etc. It is a pleasure working with your committed and talented team.
The printed material look really good and definitely exceed our expectations. We thank you for your commitment to the project and timely responses. It's a job very well done and we would be more than happy to recommend you to others requiring these services in the UK.
Cherish Chocolates, England
I heartily recommend this agency to anyone seeking fast, efficient and yet cost-effective website design and maintenance work. I base this on my personal experience with them of over 3 years.
We have been designing and typesetting our quarterly 64-plus page ECC News here for over 5 years now without break and find your team to be cooperative, committed and eager to please.
L&T ECC, India
You have been an ideal foil to our primary agency in helping us in our MarCom efforts, handling BTL activities efficiently and cost-effectively. After having used your services for over a decade now, we can vouch for your reliable and dependable support.
R S Priya
Blue Star, India
It has been a pleasure to work with your team in producing Tapovan Prasad, the monthly magazine of the Chinmaya Mission. For the last 15 years you have given us unstinting support with your expertise, courtesy and flexibility in understanding our needs.
Tapovan Prasad, India